Many tend to think that the logo of the Korean conglomerate Hyundai is the first letter of its name, and nothing more. In fact, the letter H represents two people shaking hands (one hand is the customer's hand, and the other one is the hand of representative of the company).
A name of network sports Adidas store formed from the name of their founder Adolf Dassler. The logo has been changed several times, but has always included a three strips. At the moment they are inclined to form of triangle - the mountain. It's a symbolic depiction of the obstacles that must be overcome all the athletes.
Rob Janov, the designer who invented the Apple logo: «I bought a whole bag of apples, put in a bowl and painted them a week, trying to simplify the details. Nibble on fruit was part of the experiment, and completely random bytes (bite translates as "bite") turned out to be a computer term".
The first two letters of the logo Sony Vaio make a wave symbolizing an analog of signal, and the last two resemble 1 and 0 - symbols of the digital signal.
At first glance, the logo of Amazon does not hide anything unusual, but it helps to understand the philosophy of the brand. Yellow arrow resembles a smile: Amazon.com wants to make customers happy. Arrow also connects the letters A and Z, hinting that this store has everything - from "A to Z".