As of 2010, there are over 30 "Ripley's Believe It or Not!" Museums, or more correctly Odditoriums (from Oddity - someone or something strange or unusual) around the world. "Ripley's Believe It or Not!" is a franchise, founded by Robert LeRoy Riply (1890-1949), an American cartoonist, entrepreneur and amateur anthropologist. The first Ripley's Odditorium" collection was displayed during the run of the World's Fair in 1933 in Chicago, and in 1950, a year after Ripley's death, the first permanent Odditorium opened in St. Augustine, Florida.