#15 – They force you to associate red color with discounts
Supermarkets are often cover up with advertising outside, where you can see the highlighted discounts. In our minds the red price tag has long been associated with a decrease in prices. However, it is worth to be attentive - not always colored price tags mean a bargain: the price may be reduced slightly or remain unchanged at all times.
#14 – They make trolley too large
Shopping carts were invented in 1938. The area of the usual trolley over the last 40 years has doubled. And almost always they are much bigger than a "market basket" of an average family. If we are taking a half-empty truck, purely on a subconscious level, we have a desire to fill it. As a result, you are buying more food than you need. Therefore, if you do not want to spend much time in the store, it’s better take a basket. So you’ll kill two birds with one stone: save money and have your shopping bag easier.
#13 – Fruits and vegetables are usually found at the entrance to the store
The researchers tested the willpower of buyers. It turned out that it is enough to give a person the opportunity first to do what, in his opinion, "good", that then he began to step over his own bounds. That is why the owners of supermarkets laid better for you fruits and vegetables right at the entrance to the store: the much money buyer spends on useful products, the more harmful products, such as beer and chips, he buys.
#12 – They hide dairy store in the depths
Sales professionals use a lot of tricks to make us to buy more. Years of research have developed a lot of tricks that are used everywhere, and that we do not even guess. To illustrate more clearly, let's think why such most in demand product as milk is always located in the far end of the supermarket? That is not the case that a fridge is located there, but that the marketers want you to search for milk passing by other products.
#11 – They create the illusion that their fruits and vegetables fresh
In produce department most supermarket fruits and vegetables washed and polished to a shine. Moreover, they are often sprinkled with water, despite the fact that then they will rot faster. Why? Yes, because people love everything fresh that in the brain is associated with a shiny, wet surface. In addition, in supermarkets specifically defined substance is used, for maintaining an appetizing appearance and color of fresh fruits and vegetables.
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